Initial This (IT) is proud to launch a 70's inspired pre spring collection. We are offering a sneak peek at a small selection, featuring 70's designs with a modern twist!

 

 

Our flower power designs emanate peace, love and happiness without feeling too retro.

 

The rainbow chevron looks more like a vintage Missoni knit than Grandma's finest potholder.

 

 

We even incorporated popular 70's doodle themes like rainbows, clouds, stars and hearts into whimsical backgrounds and icons that make you wanna relax and take it easy.

 

Our multi color pills and pill capsules look more like a panacea for life problems than medications to treat fevers and flus.

  

Of course the grooviest items were saved for last! We made puppies, kitties and a piggy that could inspire any kind of love! Just in time for Valentine's Day!