January 12 2015
Monday at 09:22 AM
Retro 70's Designs... For a Groovy Kinda Love
Initial This (IT) is proud to launch a 70's inspired pre spring collection. We are offering a sneak peek at a small selection, featuring 70's designs with a modern twist!
![](http://cdn.shopify.com/s/files/1/0380/6721/files/Screen_Shot_2015-01-12_at_9.21.08_AM_grande.png?1487)
Our flower power designs emanate peace, love and happiness without feeling too retro.
The rainbow chevron looks more like a vintage Missoni knit than Grandma's finest potholder.
![](http://cdn.shopify.com/s/files/1/0380/6721/files/Screen_Shot_2015-01-12_at_9.14.47_AM_large.png?1486)
We even incorporated popular 70's doodle themes like rainbows, clouds, stars and hearts into whimsical backgrounds and icons that make you wanna relax and take it easy.
![](http://cdn.shopify.com/s/files/1/0380/6721/files/Screen_Shot_2015-01-12_at_8.57.04_AM_large.png?1483)
Our multi color pills and pill capsules look more like a panacea for life problems than medications to treat fevers and flus.
![](http://cdn.shopify.com/s/files/1/0380/6721/files/Screen_Shot_2015-01-12_at_9.05.44_AM_large.png?1484)
Of course the grooviest items were saved for last! We made puppies, kitties and a piggy that could inspire any kind of love! Just in time for Valentine's Day!
![](http://cdn.shopify.com/s/files/1/0380/6721/files/Screen_Shot_2015-01-12_at_8.56.33_AM_large.png?1482)